L#3: Bulletproo​f Your Business Model Against the Top 10 Pitfalls that Kill Products (by Ash Maurya)

Congratulations on creating your first canvas.
Now that you have drawn a line in the sand, we are now going to spend some time putting your business model through the wringer.

The reasoning behind this is best summed up by Seth Godin:

"All projects go through some level of thrashing.
Successful projects do all their thrashing at the beginning."

Yes, you have to get outside the building to empirically test your plan.

But, you can get your initial plan to a much stronger starting point and save yourself a lot of "learning" time simply by avoiding some common pitfalls that have tripped up others.

 

Watch this video to learn how-to bullet-proof your business model against these top 10 pitfalls.

 

Another great technique for bullet-proofing your business model is talking about it with potential advisors. These ideally are other seasoned entrepreneurs but could also be other peer entrepreneurs.