- Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products that Win, a serial entrepreneur in the United States and consulting professor at Stanford University, and
- Eric Ries, author of The Lean Start-up: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, and an entrepreneur-in-residence at Harvard Business School.
The key insight in lean entrepreneurship is that start-ups are not small versions of larger companies.
This might seem obvious, but traditional business thinking tends to apply management concepts designed for large organisations to start-ups.
Most business schools, for example, teach students how to spend months researching ideas, forming business plans and raising capital.
That may be the wrong approach for ventures with an uncertain business model and target market.
The start-up founder has to apply a different type of management style that recognises
- the uncertainty of entrepreneurship, and
- the need to change and adapt and develop a stream of constant innovation within the start-up.
This style of management requires high emotional intelligence (MINDFULNESS) in order to be able to deal with uncertainty and the need to “pivot and persevere”:
=> Self-Awareness - consciousness (no ignorance / emotional confusion / auto-pilot)
=> Self-Esteem - open heart (no expectation)
=> Self-Confidence - open mind (no fear)
Being able to open our heart allows us to open our mind (and vice-versa):
observe without judgment:
no stereotypes, no concepts, no separation in terms of subject/object.
1) Self-esteem will give you two crucial skills for lean entrepreneurship:
- empathy (to love our customers), and
- freedom to choose (powers divergent thinking).
2) Self-confidence will give you two crucial skills for lean entrepreneurship:
- wisdom (to understand our customers), and
- power to decide (powers convergent thinking).
Such personal traits can be developed.
The question is: are u coachable?
Sem comentários:
Enviar um comentário